Rank High, Shoot Low: Why Bigger Doesn’t Mean Better in the SEO-World

Ever tried ordering content for your website online? Searching “SEO content for my company” on Google might show you some of the most high-ranking SEO-companies on the globe. However, experience learns that those SEO-giants often lack in quality and communication due to their size.

The SEO-market is a thriving one. One that continues to grow as the online demand  increases around the world. SEO has become an artform for some marketers who have profoundly studied the way algorithms and search engines work. These marketers advertise by showing off their skills: they rank high on Google, assuring that they can position their clients on the top of Google’s lists too.

So, when you search for “SEO content for my website”, you’ll see some of the leading global companies in the SEO-market topping the list. These are companies that have grown throughout the years in million-dollar enterprises with enormous freelance pools to dip in when content is needed. And this is exactly where it goes wrong.

One size doesn’t fit all

We won’t name and shame here, but the fact that these companies have grown so much has caused the quality of their service to decrease. Quantity has taken over quality. The way these huge companies work is as following:

1. A client stumbles upon their website searching on Google. 
2. On this respective website, they can fill in their request for content through a simple form. The payment, often a low price, is completed within seconds. 
3. Through their system the request starts its journey to all the branches of the content department, until it ends up at the freelancer assigned to write the pieces. 
4. He or she files it, the articles find their way back up and back to the client. Neat little process, right?

The contrary is true. Clients often complain about the fact that working with SEO-giants, whilst paying the lowest price, doesn’t guarantee quality content. You get what you pay for, you could say. 

• Three reasons why client satisfaction is falling behind when it comes to working with these leading companies.1. Quality control

While the size of the freelance pools these enterprises use is enormous, the group of content managers working with these freelancers is also quite big. This means that one content manager assigns work to a freelancer while another content manager checks it. A third content manager might review later amendments. The fact that so many people work on one set of pieces often turns these articles into standard work, with the personal touch missing, as well as specific wishes made by the client.

2. Feedback

Again, with such a long chain of people working on your articles, where do you go with feedback? Who makes sure that you are actually fully satisfied with the order? One of the most heard complaints from people who ordered at these powerhouses is that replies to feedback are often not nearly sufficient enough.

3. Communication

That brings us to the third point: communication. With whom do you talk if you have so many layers of management installed in a company, and no one to take personal responsibility for your order? They all point to other people, they don’t feel affection for the articles submitted. Communication and the lack of a personal contact person at these large companies is another reason why working with big doesn’t always mean working better.

A quick look on what clients say about dominating SEO companies confirms that bigger doesn’t mean better.

“Horrible service. They promise you the moon but deliver you nothing. Scam! Stay away!!”

 

• A disappointed customer about a leading company.

 

“The team was professional, but lacked the willingness to learn more about my business and implement that in the campaigns”

 

• Another angry customer, confirming our claim that large enterprises lack personal touch.

 

“… produced poor quality backlinks that did not improve the website’s position. Their results did not impress the customer, who regarded their work as bordering on black-hat techniques”, 

 

• Let’s agree that this speaks for itself

Alternatives

So what alternatives do companies in dire need of quality SEO content have? Where can they turn to when they need to top the lists of search engines? The answer is simple:

 

• Where big means less feedback, less quality control and poor communication, smaller companies can provide just that little extra that makes a project stand out.

The fact that these companies work with small, dedicated teams of engaged writers makes a client feel right at home. A project in the hands of these smaller companies becomes a work of dedication, instead of another file that passes by in the cloud. 

Positive Loop

Quality control improves at smaller companies, here’s why: 

Where a project gets lost in an endless cycle of faceless identities at the larger companies, a project becomes personalized with the small-sized specialists. One content manager picks it up and stays on track for the entire journey, from beginning to end, making sure the client gets the quality that he or she desires so much.

Feedback improves too: now there’s one dedicated and involved contact person, just one man or woman in charge of your project. Someone who cares, someone who sees it as his or her responsibility, duty and honor to make sure work gets amended according to the clients’ feedback.

Communication improves: you have a more personal, informal relationship with the person managing your project. A direct line, maybe even a Whatsapp-number, someone you can bother at any moment with questions or comments.

The size of a company does matter, especially in the SEO-content world. At Write Mind, we can show you the difference.