Why Written Content Matters in the Visual Era
You might have seen the trendy videos on social media, with marketers arguing how they reinvented the wheel in the digital marketing world. Tight production, nice design, catchy phrases, all leading to the same message: buy my products. Little do these marketers know that in the end there’s only one thing that stands out in the online marketing world. Traditional as it may be, it’s still: written content.
Let us start this piece by ending some myths that still exist in the marketing world. No, written content is not outdated. And yes, we do live in a world where visuals are becoming increasingly important. But no, you cannot be successful as a company if you don’t have quality written content on your website.
The conclusion is plain and simple. You can have the most magnificent visuals on your website, run a smooth social media campaign with flashy videos, throw in thousands of bucks buying advertisements: you still need quality content. For several reasons:
1. Quality content ranks
We are a company that specializes in SEO. We will not lie to you! When we write an article about your company, we will make sure that it tops the lists of the search engines.
- Through our experience with digital marketing, we know exactly what an article needs to rank high. For example, it is not only the words you read, but also the metadata that backs it.
The mentioned digital preachers, the know-it-alls, might tell you what they want about the importance of visual marketing, there is no image or video in the world that will bring you to the top spot of a search engine like Google or Yahoo. Quality content, however, does just that.
If you would analyze social media, you will see that many of these digital marketers are not marketing their own products through video, but through well-written blog posts! Even they value the quality of content way over the visual stuff!
2. Quality content informs
We will be the first to acknowledge that videos and images will beat written texts when it comes to cool graphics, stunning design, and other visuals. But ask yourself after watching a corporate video: are you informed? Or did you just watch a bunch of flashy graphics and visuals?
It is a funny contradiction: videos grab your attention, but watching such vids you struggle to focus your attention. Video marketing is like pushing a customer into a mansion with a power outage: from the outside it might look beautiful, yet you will see nothing once inside.
No wonder all these video marketers use text in their videos!
Nothing informs better than quality content, written by specialists, who not only know how to write but also take the time to get to know the clients they’re working with. Writers who do more than just write solid texts that rank high: they make sure that those who read the article understand exactly what they’re reading!
3. Quality content sticks
A well-structured, well-written article sticks. The fact that strong content companies work only with a select pool of writers is because they know that anyone can write an article, but not everyone can transmit a message.
Most SEO companies around the world write content by following the rules that Google has established for them, making sure their pieces rank high. Ranking high is indeed an important factor when it comes to quality content, but the message itself, the structure of an article, and the way sentences are built often gets overlooked.
However, the better writer knows that words do matter. Ranking high should not be the sole purpose of texts: letters don’t produce products, they tell stories. The stories of our clients. Your stories.
4. Quality content spreads
It’s a 3-step process when it comes to quality content:
- First, your audience picks and reads a text because it ranks high.
- Then, thanks to the text’s quality, they will get informed. Not only informed, but the message – your message – will stick.
- And in the last step, which we call peer-to-peer marketing, you will see that readers enthusiastic about your services and products will share the text with others, thus giving you free publicity.
Thanks to its quality, your message – expressed in written pieces – spreads over the internet, to customers around the globe, who will get to know your brand thanks to the finest content marketing found on the internet.
- Contact Write Mind to see what we can do for you!